Archive for December, 2009

Swarovski and Clay Critters partner

Clay Critters is proud to announce that we are now a branding partner with Swarovski, makers of the crystals we use for our critter’s eyes and as decorative elements in many other designs.

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Where, oh where, is Critters at?

This blog has nothing to do with refrigerator magnets or our business. This is about geography, technology, and having some fun: Geocaching. With the advent of inexpensive global positioning system (GPS) devices, a new outdoor activity was invented based on the old letterboxing idea. Think of it as a high-tech game of hide-and-seek. The official definition is:garmin-etrex-gps

“The basic idea is to locate hidden containers, called geocaches, outdoors and then share your experiences online. Geocaching is enjoyed by people from all age groups, with a strong sense of community and support for the environment.”

Worldwide, geocachers turn to Geocaching.com as the center of the online activity for adding new caches, finding the coordinates of existing ones, and logging those your have found. There are 763,297 active geocaches around the world.

My cache, aptly called critters, is the tenth oldest in Indiana and second oldest in Tippecanoe County. For you geography fans, its latitude and longitude is N 40° 29.238, W 086° 51.841. I won’t tell you were its hidden, that’s your job!

When geocaching started in 2000, most of the participants were nerdy males with expensive toys, but that has changed. Now everyone is participating using cheaper GPS-enabled  devices, laptops, and smart phones. Many families stop by the cache as part of a day’s outing, or while traveling on a vacation grabbing caches along the way. And its not just men anymore; recently, four women and girls, from three generations in the same family, found the cache.

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